You brand yourself every day by what you attend to, how you treat your employees, your level of self-control, your managerial style, your approach to decision making and your communication skills. Branding is what sets you apart, differentiates you from other managers in your organization and industry.
Managers have multiple sources of power to manage change and develop organizations. Many organizations, though, have power vacuums because managers do not take up the power that is rightfully theirs. Power has become a dirty word but the reality is that organizations are arenas of power and influence. Managers by their very position have organizational power and the responsibility to use it for employee welfare and achievement of organizational goals.